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Survival Skills: Marketing Through Crisis - Shared screen with speaker view
Jennifer Sherwood Boutin
28:40
Good afternoon everyone. Please use this chat to submit questions. If we don't get to your question right away, we'll be sure to answer as many as possible at the end.
Sharon Herrick
28:56
thank you!
Dagney Ernest
39:53
yes!
Sheryl Peavey
39:57
yes
Morgain Bailey
39:58
yes
Emily Bailey
40:00
Yes
Tanya Alsberg
40:00
yes
Jeff Powers
40:00
yes
Rafael DeFaria
40:04
Yes. I can hear you
Kathy Palmer
40:10
Yes me too
mike hurley
47:09
Hi Alison.. would you take a second at some point and tell us a little more about sbdc and CEI? Thanks/ Mike H.
Jennifer Sherwood Boutin
48:07
Yes, definitely. I'll make sure she cover this at the end!
Judi Boehm
48:49
can you dorct to website that has guidelines for B&B small inn motels State to state open/close
David McConnell
48:59
Will you be sharing a recording of today's presentation and/or the slide deck?
Jennifer Sherwood Boutin
50:08
Definitely, you'll be getting an email from me with both later this afternoon.
Sarah Sullivan
50:33
it is so important to think about digital marketing right now. I have been telling my clients to think about the platforms in which their target audience is on. most businesses in Maine only have a Facebook account. social media platforms are free marketing, and marketing is going into connecting with personal brands.
Judi Boehm
50:58
direct not dorct
Jennifer Sherwood Boutin
51:07
Judi, can you specify more about your question?
Jennifer Sherwood Boutin
52:43
Judi, are you looking for a list of closures across the country?
Judi Boehm
52:57
sure I am looking to find guide lines on wether we can be open in Maine BillowHouse number of guest in a space for example we have a guest who might come in two weeks and will have six in room and it is her birthday. Worried there might be a few other invited...
Judi Boehm
58:18
thank you
Amber Pombriant
58:18
How do you get over marketing anxiety? I'm so nervous I will say or post the wrong thing......especially now. We own a small deli/sub shop and needed to close but my competition is open . we needed to stay home for our safety...
Dan Holmes
58:46
We are a non essential retail store. Can we still offer curbside delivery?
Jennel Johnson Pendleton
58:54
I own a boutique with an e-commerce site can I still ship products with the new mandate?
Kathy Palmer
59:17
I know this is not marketing-related…but I’ve tried multiple ways (SBA, my bank loan officer, my accountant, calling local SBAs including Maine and MA) and when I get to talk or hear back from someone, they don’t know the answers…or I leave messages/emails and don’t hear back. The Paycheck Protection program isn’t clear and I have to make payroll decisions by next week. Where, who, can answer a little more in-depth on that program, and on the other disaster loan details?
shannon kinney
59:21
Amber people will TOTALLY understand! Just let them know that you look forward to getting back to serving them again soon!
Jean Koons
59:33
I presume a farmstead cheesery is an agricultural enterprise and therefore not eligible for the $10,000 grant?
Jim Ahearne
59:38
+1 Shannon
shannon kinney
01:00:05
Kathy what's your email I have the application and info on PPP
shannon kinney
01:00:13
applications can't go in until 4/3
Rebecca Gilbert
01:00:28
Is there any advice you’d give companies who usually see a lot of business or sales in the summer months (hotels, outdoor guiding services, aquaculture/lobster shacks, etc) but aren’t sure what this summer could look like? Are there additional tips you’d give such companies are top of what you presented earlier?
Sarah Sullivan
01:00:40
hi Jannel, most my clients who have an e-commerce site are still able to ship product as mailing is still considered an essential
Rebecca Gilbert
01:00:47
Follow up: How should those companies be planning now?
Sarah Sullivan
01:01:01
yes you can offer curb side pick up as a non essential
Sarah Sullivan
01:01:09
you can’t let people into the store
Jennifer Sherwood Boutin
01:01:38
mainesbdc@maine.edu
Alaina Tridente
01:01:41
You can still offer curbside pick up...
Paul Farrell
01:01:51
you're doing a great job- appreciated
Jim Ahearne
01:02:38
Alison and Jennifer - Would you speak to resources at SBDC and CEI that are available to help with the development of marketing and business plans?
Avril Williams
01:03:21
I am a yoga teacher and holistic art educator. Teaching virtually right now is so competitive and right now there are so many free opportunities that I feel no one will want to pay for my services when times are tough. Looking for new ways to market myself in order to feel as if I am offering something of value to my customers?
Avril Williams
01:03:43
Feeling as if I have to give away services to meet my competition
shannon kinney
01:04:59
Avril, you're right - it's getting crowded out there. Many people are thinking about this as an opportunity for brand awareness building, which may mean free content. You may want to look at a short free session to get people hooked then offer private coaching or small groups
Belinda Hunter
01:06:36
We have a small retail store with web orders coming in, can we still ship these out?
Jim Ahearne
01:07:11
MaineBiz just posted an article on the Paycheck Protection Program
Jim Ahearne
01:07:13
https://www.mainebiz.biz/article/sba-to-have-349b-payroll-stimulus-program-up-and-running-this-week?utm_source=Newsletter&utm_medium=email&utm_content=Daily+Report%3A+SBA+loans+available+soon%2C+while+tribes+get+housing+aid+and+Mills+issues+new+order&utm_campaign=Daily+Report+040120+v2
Belinda Hunter
01:07:30
which program is Allison talking about now…the acromyns are killing me
Sharon Herrick
01:07:44
I heard from a different webinar yesterday that larger apparel and accessory brands are not spending money on social media and that it is a good time for smaller businesses to invest. Do you have any thoughts on that? And if so, which platforms do you think might be most effective for accessories right now...b/c its very non essential....until Mother's day, that is....
shannon kinney
01:08:26
Sharon it IS a good time to invest IF your message is one that's useful right now (not insensitive, etc).
shannon kinney
01:08:53
We manage social accounts for hundreds of businesses and are seeing high engagement
shannon kinney
01:09:02
I know Jennifer thanks!!
Belinda Hunter
01:09:20
specifically what payroll records…months, etc?
Kathy Palmer
01:11:11
Delivery Project
Kathy Palmer
01:11:29
Last week, I filled out EIDL paperwork when the portal crashed as I was submitting online. Now I have the forms filled out but no online link to submit them
Robin DC
01:11:35
Can you give what questions/ demographics might help you sort out best ways to market?
Cristos Lianides-Chin
01:12:03
We’re B2B software consultants, what are good channels to reach out to owners of businesses that have had to move to working from home?
shannon kinney
01:12:35
Cristos - try LinkedIn and specifically LinkedIn ProFinder
shannon kinney
01:12:51
and consider offering quick blog posts or videos with tips for people
shannon kinney
01:12:57
and webinars are working really well right now
Cristos Lianides-Chin
01:13:06
thanks!
shannon kinney
01:13:16
you got it! my biz is dreamlocal.com if you need anything
Rebecca Gilbert
01:13:26
Thanks!
Rebecca Gilbert
01:16:55
RE: this current question right now on competition, could also try to leverage you base here in Maine, a la “shop local!”
Sarah Sullivan
01:17:14
hi Cristos! I am a digital marketer and am offering free digital discovery sessions right now to go over target markets , branding and platforms. right out of Bangor. my website is www.storysilo.com and IG is @storysilomedia
Sarah Sullivan
01:17:42
I’d be happy to answer some basics for you
Alyson Mayo
01:18:38
Re: Yoga customers —I have an awesome yoga instructor who immediately set up online Zoom live classes. She offered lower prices and then a monthly lower price to attend 3 classes/ week. She did it immediately and had never done it before and used her existing email list. There were over 20 people in her first class.
Sharon Herrick
01:19:22
for resource on spreading out payments see apps that offer layway in the retail space such as partial.ily
Anne Perschon
01:19:31
I wonder if the Yoga teacher might be able to get through the noise online is by making direct calls to customers to invite them to online yoga and offering a reduced rate?
Judi Boehm
01:19:48
can you say that website once more
mike hurley
01:19:56
This is a big question for all small shops... can an owner / one person... go to their shop and clean etc. ship. etc. It's being asked by many in Belfast.
Nicholas Turner
01:20:16
Rudman Winchell is a great resource and are hosting a lot of webinars and meetings with Bangor and Ellsworth Camber
Tracy Smith
01:20:20
I am a small business…can I go to shop and paint and organize if I am not open and have a shop kitty still at shop I am visiting every day.
Avril Williams
01:21:11
Thank you everyone who gave yoga teaching feedback! Definitely has triggered some new ideas. Appreciate all the support! <3
Mary Hastings
01:21:15
Great Info, got to get to next meeting. Thanks!
Belinda Hunter
01:21:39
what about the program so get partial unemployment while still working part time. we live and work at our business
Nicholas Turner
01:22:36
Etsy
Anne Perschon
01:22:52
I do chair caning. It never occurred to me that with the governor's order I may be in violation if I arrange with customers to have them drop off chairs at my door and pay via mail... what do you think?
shannon kinney
01:22:57
ABSOLUTELY you should have accessories on Instagram!!
Sharon Herrick
01:23:00
engagement yes, but what about conversion to sales?
Sarah Sullivan
01:23:20
heading off! I wish the best for all my fellow business owners. I have a meeting I need to go to. if anyone has any marketing questions feel free to reach out sarah@storysilo.com . These ladies are very knowledgeable! social media platforms depend on your product and service.
shannon kinney
01:23:24
Sharon right now assume that brand awareness and engagement will be higher than sales, but you should be working those leads
shannon kinney
01:24:25
We are doing a lot of nurturing campaign, getting engagement and then building lists of people we will target ads to later
Chris Cavallari
01:27:26
you’re allowed to do outdoor activites
Chris Cavallari
01:27:41
but they don’t mention anything about going in alone to your shop
mike hurley
01:28:23
everyone should be actively engaged with their Chambers... Main Street and community groups that have Facebook and web outreach. Many businesses are not engaged.
Anne Perschon
01:28:36
I've been having people leave chairs at my door and I leave done chairs outside... we never have actual contact
Jim Ahearne
01:28:48
A bunch of answers re the Governor’s executive order:
Jim Ahearne
01:28:50
https://www.maine.gov/governor/mills/covid-19
Amy Downing
01:29:18
If you're a retailer, no matter the size or scope, the Retail Association of Maine has some great resources during this time including webinars.
Robin DC
01:29:31
I'm a functional movement chiropractor so I'm increasing digital presence with exercise tips; is there a way to more specifically target audiences as I shift to telehealth?
Allison Wakeland
01:29:35
Thank you! I need to go to another meeting. I'll be tuned in tomorrow! Best of luck everyone and stay well!
Anne Perschon
01:29:37
I think I got my question answered re: chair caning as we have talked...
Sharon Herrick
01:29:58
Thank you all!!!! Stay healthy!
Jim Ahearne
01:31:01
RE permitted activities for “Non-Essential Businesses”
mike hurley
01:31:04
Its more of a set of guidelines than a code. :)
mike hurley
01:31:25
Our movie theatre says... mid June is the earliest...
Robin DC
01:31:46
I'm a functional movement chiropractor so I'm increasing digital presence with exercise tips; is there a way to more specifically target audiences as I shift to telehealth?
Judi Boehm
01:32:00
Thank you for your time today and information y0u shared. Be sfae
shannon kinney
01:32:14
Robin if you have email addresses of patients there is!
shannon kinney
01:32:31
can we show exercises, stretches, etc?
Alyson Mayo
01:33:20
Maine Retailers and Grocers has webinar April 3— just got email
Paul Farrell
01:33:26
Thank you -
Kathy Palmer
01:33:35
Thanks everyone. Be careful out there and stay well, and thanks for all the great suggestions
Robin DC
01:33:39
Thanks all!
Marcel Gagne
01:34:21
Thank you!
shannon kinney
01:34:29
Thanks everyone!
Cristos Lianides-Chin
01:34:30
Great call, thanks all!
Jim Ahearne
01:35:06
From the Gov’s order: "Such permitted activities may include taking orders by phone, email or other remote means and preparing such orders by delivery; maintaining the value of the business’s inventory; preserving the condition of the business’s physical plan and equipment; ensuring security; and processing payroll, employee benefits and services.”
mike hurley
01:35:30
thank you all. Can you imagine going through this without internet?!!!
Judi Boehm
01:35:39
yes
Jennifer Sherwood Boutin
01:36:01
mainesbdc@maine.edu
Chris Cavallari
01:36:03
Jim has the info right there
Dean Smith
01:36:20
Thanks Alison and Jennifer. Special thanks to Allison Watson for keeping her clients with daily emails. Thanks to everyone for input.
Jim Ahearne
01:36:26
Thank you Jennifer and Alison
Dagney Ernest
01:36:29
Stay safe and sane, all!